Chicago Bridal Market - Spring 2024

National Bridal Market

Chicago - Spring 2024

Phew! We are back from National Bridal Market Chicago and Alyssa Barletter Photography has delivered the goods - aka, these beautiful photos! Now that we’ve caught our breath just a little, we are ready to recap allllll the things. From trends to behind the scenes and everything in between we’re peeling back the layers and offering a sneak peek into National Bridal Market Chicago.

As buyers, we pour everything into stocking the Something White showroom with only the best. We consider pricing, fabrics, quality, style, innovation, customer service and so much more when choosing to stock a designer and their gowns as hanging on the racks at Something White is extremely exclusive due to our intimate setting.

We are so excited for the new designs and are really impressed with the innovation, creativity and construction our designers shared with us this season! New designs have already started trickling in and we cannot wait to share them with you! Follow along on Instagram to be the first to know of new arrivals!

TREND ALERT :: Detachable wings and capes were all over designer runways this spring and we are so here for it! We absolutely love giving brides the ability to have two bridal looks with one gown.

TREND ALERT :: 3d florals! If you know SWBB, you know we love florals and 3d lace florals are no exception!

TREND ALERT :: Subtle color! We love the soft pinks in this gown. It’s definitely one of our favorites from market and we are so excited for it to arrive!

TREND ALERT :: Fun floral fabrics are IN, my friend. Absolutely obsessed with the tulle florals pictured above! It’s so unique and modern.

TREND ALERT :: Power slits. Made cool by Madi Lane Bridal and continuing to be cool for the foreseeable future. We say bring it on!

TREND ALERT :: It’s not an Enzoani gown without a sexy cutout or two. Side cutouts are extremely flattering and are an adventurous take on traditional bridal fashion.

TREND ALERT :: Expect to see corset backs making their resurgence into bridal over the next couple of seasons. Of course in new and improved ways. We loooove the tulle corset back above!

TREND ALERT :: Straight across necklines aren’t going anywhere! Architectural and modest friends - consider this gorgeous neckline!

Stay tuned to see which of these pretties will be stocked at SWBB as they trickle in over the next few months! And remember - it is ideal to order your gown 9-12 months before your wedding date.

Love you!